Rachelle's Reading List, Tuesday February 7th, 2012

Peter Davis' new Magazine "Scene" is debuting next month! [WWD] I'm a big fan of Peter Davis. I am always looking to his tweets, facebook, and Avenue reports for what is going on in NYC and beyond. Which is why I'm really excited to see what he does with an entire magazine under his belt.

Jared Kushner’s controlled-circulation magazine, Scene, will debut on March 1, with Elettra Weidemann on the cover. The monthly style and society title is helmed by publisher and chief executive officer Julie Dannenberg, editor in chief Peter Davis and creative director Cricket Burns, all of whom defected from Avenue magazine in December. The first issue is still being finished, but Dannenberg expects it to come in at 124 total pages, with a 60-to-40 editorial-ad ratio. Giorgio Armani has taken the back cover, and there are inside ads from jewelers Graff, Marina B. and Seaman Schepps. Real estate is well represented by Corcoran Sunshine, Douglas Elliman and Sotheby’s, among others. “Fashion has been a bit slower, as they tend to want to see the finished product first,” said Dannenberg.