Give us an overview of the product.

Max: We basically broke down the data of nightlife in NYC. We have over 150 different keywords, including anything from pool table to margaritas to rooftop to happy hour. Brian: Basically the idea is that you can spend your time on Yelp or Foursquare looking for reviews, trying to decipher other people’s opinions, or you can go with TAABS where we consolidate all that information allowing you to search based on what you what. If you know you want a rooftop bar and margaritas, you literally just search those two tabs and whatever area you want to go out in, and you find your results in seconds. It’s a quicker and easier way to find places to go. Is that what inspired you to create the app, finding this gap in between platforms like Yelp and Foursquare? Brian: It was really just a need in the market that we felt ourselves and that our friends felt as well. We were the ones always asked things like, “Do you know of a dive bar on the Lower East Side?” So you’ve always been the go-to guys. Brian: Exactly. We would always be able to give suggestions, but we were only able to offer the places we always went to. Max: That’s the problem. People always go where they’re used to. People get comfortable with a couple places and they’ll never end up finding another speakeasy, or rooftop bar. That’s what we were finding too – we couldn’t search by these key words in the available platforms already out there. When we submitted these adjectives on TAABS, we tried to keep them non-biased and objective, so when you plug them in, you can find precisely what you’re looking for rather than what Yelp wants to bump to the top of their page.
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