What kind of crowd are you hoping to attract to The Raven?

What kind of crowd are you hoping to attract to The Raven?
This is a difficult one because I blend in lots of different worlds. I came from banking, went to being kind of a hipster kid, then went into the restaurant and nightlife scene. So I’ve got a really wide demographic of friends, a wide demographic of people that attend my parties. I did parties like Casino Royale and Midnight in Paris, huge parties at Capitale. I have a very ‘all across the board’ type of audience. I just want people to have a kinship to the place and make it their home. You know, in the last four years in New York, I’ve hung out at the same three or four places and the reason I go there is because I feel at home. I just want the people who come here to feel at home, like this is their living room. [Photo, Sam and Charlotte Ronson at The Raven]
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