The Raven Owner Henry Stimler Dishes On His NYFW Hot Spot

So on my way here I found a few little ravens painted on the sidewalk. I take them to be yours? How'd you come up with that idea?

Yeah, the ‘Nevermore’ ravens. When I opened Jezebel, I loved the idea of building something up before it actually opened, so this kid graffitied all these - loads and loads of Albert Einsteins with blue hair all over the city. So with this we came up with the idea of the Nevermore logo and started putting them all over the city. People Instagram them, they go all over social media, like what’s this? What’s this? And then you have the outline of the raven, so people tie it together. What a way to make the most of Instagram! Oh my god, it’s crazy! I’ll show you, it’s so funny…I just wanted to see what was going on one day, so I just searched it and all this came up [Scrolls through Instagram on his phone]. Some people have even made collages of all the ravens they’ve found online. [Photo via]