Mickey Boardman, Paper Magazine
Mickey Boardman, Paper Magazine
How do you see Joe Fresh’s standpoint in the fast fashion market?
The thing that I love about Joe Fresh is that a lot of the fast fashion just wants to copy the trends. I think that Joe Fresh has such a strong identity - it's bold and graphic! To me, there’s always room for a store that has fabulous clothes at fabulous prices! You can never get enough fabulous clothes at any price, but [at Joe Fresh] you can actually shop like a rich person, which is really fun!
[Mickey Boardman via BFA]
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