Adrienne Shoom, Style Director, Joe Fresh
Adrienne Shoom, Style Director, Joe Fresh
Joe Fresh always has a 'fresh' perspective, which is difficult in 'fast fashion.' What’s the magic behind the brand?
It has a lot to do with the creative team, the photographer, the hair and make-up, Joe’s vision. Each season, we try to get the best people, the best team together because they’re fresh.
What are your Joe Fresh must-haves for fall?
Our denim is great this season – our silk shirts, our cashmere – those things you can’t beat; its fresh style [at a] fresh price. The silk shirts, the skinny jean and a great little pump are my uniform. Our cashmere rocks – I love the cashmere! Stripe Tees – its sort of like all of the classics reinvented, and I think they’re sort of wardrobe staples. They always work in your wardrobe!
[Photo via BFA]
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