Long lines are a dime a dozen in Soho - the land of sample sales, in-store parties, and cronuts. But still, for the past 8 or so years, no one has gained such a loyal sidewalk congregation as skateboard lifestyle shop turned urban cult brand Supreme, the longest line of them all. Launching new collections only twice a year, supplemented by a few pieces that drop every Thursday, Supreme's limited-edition, get-it-while-you-can model cements a certain status for those who are one way or another able to get their hands on some merch.
And while the reality of the setup has created a world in which many of those on line immediately turn around and resell what they've bought, there are still plenty of Supreme purists out there doing it for the love of the logo.
A friend of the brand (and founder James Jebbia) since before its beginning, Editor and Writer Peter Davis may not have to stand in line to shop the latest drops (an enviable perk), but he's just as excited for, and committed to, every new piece that arrives weekly in the mail.
Click through for a tour inside Peter's epic collection, and his professional two cents on what all the hype is about.
[Photos by Yumi Matsuo]
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