Brianna Lance

As if being head designer behind one of our go-to brands, Reformation, weren't impressive enough, Brianna Lance also moonlights as a member of the all-girl band Bad Girlfriend, proving she's a woman of many talents. A self-described "hippie at heart," she has decidedly achieved ultimate "cool" girl status, so who better to design for the ultimate "cool" girl brand? Reformation is all about sustainable, covetable and affordable pieces, from their signature backless numbers to their sexy slip dresses that would make any woman walk with an air of confidence. We got a chance to visit Brianna at the store's Ludlow location to find out more about the hand behind the clothes. Click through to learn how the brand got its name, why she'd make a great shaman in another life, and what she's ticking off of her bucket list this summer!

[Interview by Andrea Uku]

[Photos by Wendy Ploger]

Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing
Interview: Reformation's Brianna Lance On The Cult Brand That's Reinventing The Way We Think Of Sustainable Clothing

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The Guest List• Guest List• Reformation• The Reformation• Cult Brands• Brianna Lance• Reformation NYC• Bad Girlfriend• The Reformation Clothes• The Reformation Girl• Brianna Lance Interview• design inspiration• Yael Aflalo• Reformation designer• Reformation head designer