Bear left in the lobby of The St. Regis Hotel, and behind a curtain of tassel drawn tartan you'll find the Armarium Chalet, a Bronson van Wyck designed seasonal pop-up shop coated with malachite walls, slivering garlands, and punctuated with a tree cut straight from some dream of an alpine scene. Not to mention all the gowns, fur stoles, Gigi Burris headpieces, Tamara Mellon heels, and dozens more fashionable accoutrements. And lovelier still? It's all to borrow!
Finding yourself in a sartorial slump? Nothing to wear for that oh-so socially important gala, that fun night on the town, or to the latest Olsen twins secret wedding? Cue Armarium, the new luxury on loan service that will have you dressed to the nines, all styled up from their carefully curated vault of runway and ready to wear collections. Basically, it's like being best friends with a Greek shipping heiress.
With their traveling pop-up, new showroom, and soon-to-be-launched invitation only App, co-founders Alexandra Lind Rose and Trisha Gregory gave us a little tour into their enviable Armarium closet.
Photos by Marko Krunic
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