What does a day in the life of the Havoc Henry customer look like?
It certainly varies. I think the Havoc Henry customer is the creative in everyone that wants to come out. It's about being part of something and knowing about something before it becomes too mainstream or too popular. It's about cultivating a community. I think the average Havoc Henry customer is anywhere from 20-50, and has a sense of style and attitude that wants to come out in a subtle way. Could be anyone from a banker to a tennis pro to an up-and-coming artist. I want this brand to be inclusive and wide ranging, but still have a factor of hard to get, or like you are part of a club that not everyone knows about just yet.
I am a commercial real estate broker by day, so this all stemmed from a passion project and creative itch I needed to scratch. I think no matter who we are or what our field of work is, we all have a creative side, or at least an appreciation for creativity that some people tap into more than others. This is about tapping into that creativity and being a part of something.
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