Friday night, Brazilian liquor brand, Cachaça 51 hosted the launch of the innovative music app, DJ-51 with a party at Villain. Cachaça 51 celebrated the launch of the app in tandem with their Northside Festival involvement in Williamsburg, Brooklyn.
Guests poured in all night to try out the app and taste a series of custom cocktails created for the event by mixologist, Matthew Houlihan. The ‘Fresh Finish’ featured carrot and ginger topped off with the Brazilian liquor, while ‘Only The Wise’ held summer in a cup with blueberry and lemon notes. Like the harmonious blend of liquids in the perfect cocktail, the app ‘DJ’ed the event with the help of the attendees, blending individual tastes of people in the room using their Spotify libraries. The playlist was reflective of the collective musical taste of the participants, from guests like DJ Mick Boogie, vlogger Rachel Martino, blogger Jesse Llyod and media from HelloBeautiful, PIX11, Complex, and Cosmopolitan, with music ranging from Walk the Moon, Drake, SBTRKT, Beyonce, and Jamie xx.
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