Humble Beginnings
Before he started rocking Hermès belts and driving Lamborghinis, James was sharing a bunk bed with his single mother in his grandparents' apartment in Leicester, England. He founded @RKOI when he was 19, living in a crowded student flat in Oxford, realizing early on that Instagram would serve the "luxury lifestyle" market. According to LADbible, he teamed up with two anonymous partners in the U.S. and "Rich Kids of Instagram" was born.
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