Brazilian-inspired lifestyle brand Frescobol Carioca, in partnership with online luxury menswear retailer MR PORTER, hosted a two-day-only display over the weekend at the island’s seaside hideaway with St. Tropez vibes, Sunset Beach Hotel. The Frescobol Carioca boutique opened for business Saturday morning and remained open through Sunday night.
To commemorate the pop-up, Saturday afternoon’s festivities included a cocktail hour in the hotel’s game room, hosted by Dan Rookwood from MR PORTER’s, where select media, hotel guests, and friends of the brands were greeted by a live set by DJ José Padilla, renowned for his gigs at Café del Mar in Ibiza. Directly following, guests were invited to a seated dinner al fresco on the rooftop of the Sunset Beach Hotel restaurant.
Following the close of the weekend pop-up, styles from Frescobol Carioca will continue to be sold at Sunset Beach Hotel all summer long, including their swim shorts, which feature interpretations of the Copacabana and Ipanema calçadão designs, and eponymous frescobol beach bats, hand-crafted by skilled artisans, known as marceneiros, and constructed using pieces of hand-collected driftwood and native hardwood offcuts recycled from Rio's carpentry trade.
Click through for eye candy and snapshots of the pop-up!
[Photos courtesy MR PORTER]
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