You Should Know: Ryder Ripps

When the New York Times acclaimed "artist of the Internet" Ryder Ripps showed up to our photo shoot flashing a vintage Louis Vuitton briefcase full of $2 bills, a Marcel Duchamp book, and his passport, we knew we wanted to know more about where this conceptual artist garners his creative juices. Ryder founded OKFocus, an interactive online site and digital agency featuring a collection of Ryder's work and clientele. These high-profile projects include Nike's Feel London campaign, Animation Domination High Def with Fox Network, and the Red Bull Music Academy in Tokyo. Ryder is also the current artistic director for Diesel. His personal site provides us with an opportunity to explore his genius, featuring refreshingly out-of-the-box works including "PostHang," "Refreshing Darkness," and "200 Obvious Ideas," Ryder tells us that we should get to know "people who are kind, honest, and fearlessly creative," which we think is an excellent philosophy and more than enough reason to know him.

[You Should Know]

More Ryder HERE.

Occupation: Conceptual Artist, E.C.D, OKFocus Twitter/Instagram: @ryder_ripps

"Yes sometimes no."

What do you actually do all day? Write code, try to convince clients to let me make cool stuff for them, concerts.

Favorite song growing up? RAP

My biggest secret is... I hate this question.

Why do you live in NYC? Give me a break.

Uber, Taxi, Subway, or Citi Bike? Yes sometimes no.

My alter ego is... Dead.

The list drink I had was... [infinity symbol]

My best crush is... Adrianne Ho

What was your first job? "Cutting grass."

If you had one day left to live in NYC what would you do? Pack

Coming from? Going to? Etant Donnes, Kanye's house

What is your favorite work of art? Etant Donnes

Who should we know? People who are kind, honest, and fearlessly creative.