You Should Know: Oberon Sinclair

Oberon Sinclair, entrepreneur, special agent, woman responsible for the kale boom...she's the down-by-law ex-brit living in the west village that needs to be on your radars. Founder of My Young Auntie PR, who's clients have included Chris Blackwell, Shanghai Tang, Vivienne Westwood, and Hermés, is also partner in one of NYC's coolest co-working spaces, NeueHouse. But besides that, you can thank (or blame) Oberon for being responsible for the widespread resurgence of Kale in the world. No really, she literally reinvented kale. But don't take our word for it, read all about the superfood's super star in the Sunday Times, and the Independent.

[You Should Know]

More Oberon HERE.

[Vintage jumpsuit, Miss Lily and Cynthia Rowley rings]

Occupation: Special Agent, Entrepreneur Twitter/Instagram: @oberonsinclair

"If you love what you do, you'll never work a day in your life."

What do you actually do all day? Talk, eat, run a bit.

Favorite song growing up? 'My Way' - The Sex Pistols.

Why do you live in NYC? Why not.

Uber, Taxi, Subway or Citi Bike? Uber, taxi, my bike.

My motto is... If you love what you do, you'll never work a day in your life.

My alter ego is... Don't have one.

The last drink I had was... Pimm's Cup and a Blackwell Rum!

My secret crush is... Oh come on!

What was your first job? Motown Records, London.

If you had one day left to live in NYC what would you do? Get on my bike and ride from Manhattan to Brooklyn.

What is your favorite work of art? Artists Sydney Albertini, Dustin Yellin, Genieve Figgis.

Who should we know? Angela McCluskey, Paul Cantelon.