Birthday? Job promotion? Finally snagged those designer pumps you've been eyeing on The RealReal? Whatever the reason, there's no chicer way to celebrate yourself than by popping a bottle of René Briand. After all, you'll be raising a glass in good company.

Made for the cool kids, creatives, and fashionable bon vivants of the world, the French sparkling wine brand was launched in 2021 by fine wine importer and distributor Cognac One, promoting an ethos of celebration and self-expression. Put simply: René Briand (or RB for those in the know) was made to turn every occasion into the most welcoming party.

With its empowering "Be who you are. Drink how you want," motto, the sparkling sip inspires you to embrace your most fabulous self, whether you're decked out in black tie at a dinner party, catching up over brunch with your besties, or indulging at home in your fluffiest robe. The brand's stylish "Share Your Experience" campaign toasts to inclusivity, inviting groups of people from different backgrounds to come together around a bottle (or three). When it comes to René Briand, everyone is a VIP.

Reach for a glass of Brut Rosé if you're seeking romantic hints of red apple and strawberry, or get refreshed with a whiff of fresh pea and pear drops in a bottle of the Blancs de Blancs. Drink on its own as an aperitif, or use it to upgrade your favorite bubbly cocktail. Whichever way you pour it, the wine glitters with an enlivening zest sure to set just about any mood.

Oh, and did we mention it's sustainably sourced from Burgundy, vegan-friendly, and lower in sugar than most bubbly wine? Check, check, and check.

And, as if its presence at hot spots and iconic hubs around town (including the Standard Hotel, the Whitney Museum, Indochine, Le Bilboquet, and American Bar) wasn't enough to uphold the brand's mission to allow sparkling wine to bridge the gap between the food, art, and culture scenes, René Briand is also the official partner of the FIT Foundation's Alumni Program, with profit from each bottle sold directly supporting the work of up-and-coming fashion designers and tastemakers.

In fact, RB's Share Your Experience campaign stars FIT alumni and designers whose creations are featured throughout, including Michael Oliu and his brand Michael Fausto, Fernanda Medina and her jewelry label Syd + Pia, and J’Lysa Wilson who designed the bathing suits under her brand Clem Swimwear.

Through ongoing donations to initiatives in entrepreneurship, inclusion, and sustainability, René Briand celebrates and invests in diverse creative voices - and surely, that alone is worth celebrating!

In need of some bottle-popping inspiration? Click through for a full look at the Share Your Experience campaign and enjoy your own René Briand occasion ASAP!

[Photos by Daniel Roa]

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