Sonia Hendrix, Founder of GALLERY PR
Whenever there's anything new or exciting happening in the cannabis biz, you can bet Sonia Hendrix knew about it first - or literally helped bring it about. The publicist and entrepreneur is the founder of GALLERY PR, a boutique firm servicing top fashion, beauty, and cannabis brands. Previously, she worked in New York in fashion PR. She is one of the leading Latina publicists in the U.S. and is credited with changing public perception of cannabis through historical placements in fashion and lifestyle media. Sonia splits her time between New York City, Los Angeles and The Smoky Mountains, and has worked with many of the leading brands and celebrities in cannabis, from dosist and Kush Queen, to Burb, Post Malone and Russ. No wonder Variety Magazine named her, "the doyenne of cannabis marketing and publicity." We personally love Sonia for jumping from fashion to cannabis early-on, and showing us how the cannabis set lives that bi-coastal lifestyle.
[Photo via @soniahendrix]