Jamie Kern Lima, IT Cosmetics
"Authenticity. It is harder than ever for people to be authentic. It's easy in the time of social media to hear loud opinions and voices from a variety of different people even if it goes against the entrepreneur's gut on whats best for their own brand. Listen to your gut and tune out whats going on around you. If you listen to those voices, it will influence you to go in a direction that its already been done." -Forbes
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