Forget "Got Milk?" The new campaign asks "Are you a man living with PMS?" [NYT]
Twitter and Facebook campaigns are urging the boycott of all Rupert Murdoch operations in the wake of the NotW phone hacking scandal at the shuttered newspaper. [Telegraph]
Aerialist Seanna Sharpe and her assistant Savage Skinner scaled the Williamsburg Bridge and gave a 15-minute performance for dozens of onlookers below, many of whom had been alerted ahead of time via email. [VillageVoice]
A man named Keith Carmickle almost died trying to catch a ball at the All-Star Home Run Derby. [NYP]
In case you never received yours, here's a look at the invite to Julian Assange's birthday party. [Gawker]