The whimsical, groovy, cheeky world of Jonathan Adler is on full display at the brand's fabulous new Atelier Adler!

Three stories of color await at 382 West Broadway (between Spring and Broome), housing everything from his design and pottery studios, to his corporate headquarters (I mean, can you even with those chic office chairs by Humanscale?) and flagship retail space, which is of course brimming with playful pottery, furniture, bedding, candles and more.

Located just blocks from Jonathan's very first NYC pottery studio, the building is in many ways a love letter to the artsy neighborhood that gave him his start - setting him on a path that'll have him celebrating 30 years in business come 2023!

“Throughout my career, whenever I had potter’s block, needed the perfect shirt, or sought
inspiration, it was Soho to the rescue. Now with Atelier Adler, I hope to return the favor,” shared the potter.

“This retail concept is a dream come true for me, and if you had told my twelve-year-old self (or for that matter my forty-two-year-old self), that I would return to Soho with a building on West Broadway as my creative headquarters, I would have thought you were kidding.”

So, curious to see inside the fancy new design haven? Extra points if you spot their cool custom cashwrap covered in Caesarstone!

[Photos by Ethan Barber]

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