Reformation
On the same block you'll find a Reformation store, home to the LA-founded "cool girl" brand that arguably brought breezy, sustainability-minded California style to the masses. The label first landed in New York in 2010, but this location (one of many) has been around since 2017. Per the amount of geotagged dressing room selfies, it seems to be going strong.
Reformation, 39 Bond Street
[Photo via @le_tropique]
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