But you meet so many models, does your list of inspiration just keep on growing?
It's quite a small list actually. They're great models, they're great actresses, they're great singers, but the ones that capture your mind, like you said perpetually, it's very rare. It's few and far between.
Did you pick each one for a specific sin or was it random?
It was both ways. Kate from the beginning was like I want to be Lust. Lara Stone from the beginning was like I want to be Gluttony. Naomi was always going to be black Pride. And then the others, we took artistic license. Karen was Wrath; she's not a very wrathful person but she's got this amazing red hair. We approached each one from a different angle.
[Karen Elson as Wrath]
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
.jpg "Who Is Nats Getty? The Oil Heir & Trans Activist Is Living Life Loud & Proud")
.jpg "Worldly Socialite Haya Maraka's Elegant Etiquette Tips For The Modern Lady")
.jpg "Haute Hostess Christine Chiu's Guide To Throwing The Most Fabulous Fête")
.jpg "Padma Lakshmi Talks James Beard & Being A Woman In The Food Industry")