Gwyneth's Former Goop Exec Shades "Toxic" Wellness Culture

Elise Loehnen, the former Chief Content Officer at Goop and one-time right-hand woman of none other than Gwyneth Paltrow herself, has come clean about the harmful effects that "toxic" wellness culture has had on her life, especially those strict crash diets disguised as "cleanses" woo-woo gurus are always pushing.

Loehnen, who also appeared alongside GP in Netflix's The Goop Lab, left her position back in 2020, and, she explained on Instagram, all of her obsessive health and wellness behaviors along with it. While in the series she can be seen experimenting with beauty treatments, cleanses, and even psychedelic mushrooms, Loehnen says that she's since let go "of ideas of what my body should look like as a 42-year-old who has had two kids."

"When I left goop, I vowed to never do another cleanse again and went into full rebellion, which has been kind of fun, and definitely healthy," she wrote in the caption of a recent Instagram post, adding in the video that cleansing had "become synonymous with dieting and restriction and I felt like I was not in a healthy relationship with my body where I was always trying to punish it, bring it under control."

Which like, preach girl!

Ironically enough, however, the whole spiel was a prelude to the promotion of a new cleanse that's, uh, different than all the rest, despite involving five days of broths, smoothies, and lattes.

Sigh. Guess you can take the girl out of Goop, but you can't take Goop out of the girl. If she feels good, though, more power to her!

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[Photo via The Goop Lab/Netflix]