Have you noticed this kind of food becoming more fashionable recently?
J: There are a lot of people getting into the Jewish food world. We've certainly seen a change in our customers. Twenty years ago, the people coming to the store were all a lot older. I think when Niki and I came in, and people saw younger faces behind the business, the customer age average dropped massively. We now have all of these young customers, and young people wanting to start their own business of this kind.
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