How did you come up with the brilliant idea for the head packaging?
The mind and body focus really bridged the connection between the aesthetic side of DADA as well as the health and wellness side of the brand. So we wanted to be literal about all our pillars. The idea is that health begins in the mind. If we create a world of joy, imagination and play around food we will learn to enjoy it to its fullest potential. We believe the largest question one should ask themselves is what makes YOUR BODY feel good. Then finally that one should always be thinking about DADA :)
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