The hubbub
The hype for LaCroix has definitely been increasing at an alarming rate. With every Instagram, hashtag, and article, the LaCroix wave both grows and gathers momentum. There's even a meme account that lauds the pamplemousse flavor day in and day out. In fact, even this article is complicit in the noise. It's exponential!
[Photo via @andrewwins]
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