On Wednesday, July 2nd, FORM Clothing held their pre-spring 2009 collection presentation at their studio on Broome Street. Their showcase was highlighted by bold colors (the yellows and blues were especially nice), uniquely shaped dresses and leather leggings. In the know fashionistas were there, along with fashion media from Women’s Wear Daily, Social Life Magazine, Fashion Mini and Fashion Wear Daily (to name a few).
Leven Rambin, jewelry designer Bliss Lau (who’s designs were also featured in the display) Emma Snowdon Jones (in a great Harve Leger Dress) and all of FORM’s staff and admirers were in attendance. The collection viewing was an overall success; leaving many people left saying that Form’s 2009 Spring collection would make a great complete closet; their basics and more formal attire are both simple, elegant and luxurious.
More photos and story below:
New York based FORM clothing brings creativity to modern luxury. FORM was founded by Jerry Tam, but is intent on being a comprehensive brand, rather than expressing the work of one person. Jerry works with brand director Kelly Andrews, Director of Operations Eric Werner, assistant designers Mignonne Gavigan and Jenna Davis. Beginning with Jerry’s vision, working with Kelly’s brand expertise, Eric’s architectural background and the creative minds of Mignonne and Jenna, FORM creates distinctive designs and makes art come to life by making the modern woman look effortless, chic and unique.
Form clothing has already impressed fashion editors and has graced the pages of Vogue, Elle, IN STYLE, Marie Claire, has had over 5 features in WWD, appeared in Paper Magazine, the LA Times, US Weekly, Ocean Drive and other major magazines as well as countless online fashion source websites. FORM has also been recognized with awards and honors from several institutions, including the Gen Art EOS Airlines Design Vision Award for Evening, Ecco Domani Fashion Foundation for new designers, Surface Magazine’s Avant Gaurdian and Forbes top designers to watch.
In New York, FORM clothing can be found at such stores as Eva,Curve,Oak, Amalia, Helanthus, Body Worship and BOC. If you didn’t get an invite to their preview, check out their collections online at formnewyork.com.
FORMNEWYORK 510 BROOME ST 7E NEW YORK, NY 10013 STUDIO 646.216.9194 FAX 646.415.8611 Info@formnewyork.com