4. The fashion industry wants Tumblr to get its act together. Brands like Ann Taylor, a company that was the first fashion brand to join the social networking blog site, have since seen no way to track how their tumblr views/ visits/ followers have affected sales. And it's pissing them off. Jessica Coghan, the Director of Digital Media at fashion PR house Starworks, voiced the following on her own Tumblr. [
BetaBeat]
Fashion brands have adopted this platform in a big way and do you want to know what fashion brands need from Tumblr? An analytics dashboard! We are on all here managing blogs with the help of Google Analytics, but there is nothing catering to the tumblr only based metrics- reblogs, likes, followers, etc. There is nothing out there to help brands quantify their presence here. What works? What doesn’t? And it’s not about visitors- it’s about engagement in the oh so tumblr way.
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