Social Sidekick
2. VOGUE and Conde Nast launched a new social media tool, Social Sidekick. The web tool works as an aggregator for most-shared content from W, Style.com, Glamour, Self, Teen Vogue and Lucky. Cool tool? Yes. Needed? According to Business Insider, “It’s nice to look at, but it won’t make a big difference to the bottom line.” [Fashionista]