Surface To Air Launches Its NYC Flagship Store

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It was, afterall, one of the parties we suggested you check out in order to pick up your Parisian boyfriend, so, it was fitting that we sent our own Parisian correspondent, Ruben N. to check out what went down at the Surface2Air opening party at 27 Mercer St in Soho last night, as well as the after party at B Bar.

Designed in collaboration with architect Frederico Masotto, the 2500 square-foot space carries the French label’s full line of both men’s and women’s collections, and reflects Surface to Air’s aesthetic by using materials such as marble, concrete, wood and slate, while maintaining the stylish and edgy attitude of NYC.

Joining Surface to Air’s Jeremie Rozan, Aldric Speer, and Dorothee Loermann to toast the launch were guests from the art, fashion, design, and music worlds, including: Kid Cudi, Heron Preston, Eve Therond, Olaf Breuning, Douglas Lloyd, Aaron Young, Lisa Anastos, Kate Schelter, Anne Pasternak, Genevieve Jones, Daniel Arsham, Becka Diamond, Kim Gordon, PJ Ransone, Laure Chouragqui, Pietro Quaglia, Gordon Hull, Melissa Bent, Chad Hugo, Tim Goossens, K. Tyson Perez, Malcolm Harris, Andre Walker, Mia Moretti, Alexis Dahan, Rogan Gregory, Ezra Koenig, Lisa Marie Fernandez, and Michael Stipe.

The crowd enjoyed cocktails by Belvedere and champagne by Moët & Chandon while listening to the musical stylings of Justin Miller, Neon Indian, and Josh Language at the store while the Jeremie Rozan directed mini-film with Kid Cudi screened next door. Immediately following the store opening, guests proceeded to B BAR, to continue the celebration and dance to 3am with performances by Chromeo, A-Trak and Busy P & Friends.

After party at B Bar:

[A-Trak]