And finally, what's the story behind the name?
HoliFrog is more than a playful name or story, it’s actually science! Here’s the backstory, which I learned about while touring an integral health & wellness center in New York. Frogs’ skin is so permeable that they can’t survive in toxic environments at any levels because their skin absorbs everything that touches it. Scientists actually observe frogs as an environmental gauge for how polluted an area is. Holi is short for Holistic but also a nod to Holy, as if to say our formulas are “blessed” with nutrition. Just as frogs are a part of a larger ecosystem, your skin is one organ that is connected to the rest of your body. So we formulated using only hardworking, proven ingredients, omitting useless filler and potential irritants. If it’s good enough for a frog...
[Photo by Hannah Choi]
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