Caroline Hirons
Caroline Hirons is your British best friend who will tell you which products will take care of your skin, and which products are utter rubbish. Her brand reviews and interviews with brand founders are worth sitting down with a cup of tea for (especially her interviews with Kate Somerville and Drunk Elephant’s Tiffany Masterson). Her empties videos are also a must watch. Follow her to see which skincare products she’s using regularly, and follow her blog for her skincare cheat sheets.
The “Caroline Hirons Effect” is when Caroline recommends a product and it sells out. No joke. She may have fewer than 200K followers on YouTube at the moment, but her followers are loyal, and they buy. Kate Somerville’s Goat Milk Moisturizing Cream ($65), which has appeared in at least two of her empties videos, is a skincare staple.
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