OUAI
It would be irresponsible not to include OUAI in an article about Instagrammable beauty buys, especially when it's the go-to brand from the go-to hairstylist of Instagram's first family, The Kardashians. Jen Atkin's oh-so-ubiquitous line of products texturize, volumize, and refresh strands without gross residue. Speaking of travel essentials, this mini kit is practically a carry-on salon, featuring dry shampoo foam, volume spray, and texturizing spray. In a TSA-friendly clear pouch, naturally.
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