Soho just got a smidge artsier.
In celebration of the Andy Warhol: Thirty Are Better Than One exhibition, The Brant Foundation is taking their gift shop on the road, popping up with a sidewalk pop art shopping experience sure to catch your eye.
Perched on Prince Street between Mercer and Broadway in a Coca Cola red stand, passersby are invited to pick up a piece of Warhol stamped swag - tees, totes and trinkets all bearing the artist's iconic images.
As the white coiffed enigma once tossed, "Living in New York City gives people real incentives to want things that nobody else wants." And sure, who really needs a pair of socks in his $1 bills print, but like, you don't not want them right?
They'll be open for business Thursday through Sunday 1:00 pm - 8:00 pm.
[Photo via Brant Foundation Shop]