Alpina's Exclusive Preview Party

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There's no better way to announce your arrival in a new town than a big party for the locals.  Congrats Alpina Watches, mission accomplished! Saturday night, the Swiss timepiece company took over a quarter of the La Cienega corridor for a grand event to introduce themselves to L.A.

The evening started off with a private dinner party at STK where a sophisticated group of guests wined and dined until it was time to move the party next door at Boudoir.  The VIP soirée to celebrate Alpina's upcoming 2011 avant premier luxury watch collection wasn't just your average launch party.  The night featured the Alpina Doorman Challenge, where guests could try out their best line on the doorman to get past the velvet rope, the most persuasive winning a sparkling new Alpina watch.

An eclectic crowd of young tastemakers, seasoned jewelry aficionados, celebrities, models, and Laurence Fishburne filtered into the exclusive event where the real party was kicking off.  Shannon Elizabeth, Kevin Zegers, Taryn Manning, and Nancy O'Dell were among the famous faces in attendance.  Guests enjoyed the turntable stylings of DJ Cassie as they danced the night away and sipped champagne.

It's safe to say Alpina made a great first impression on the L.A. scene, giving guests a glamor-filled night of partying and decadence.  And to make sure partygoers didn't leave with just fond memories, Alpina gave everyone something to show for the fabulous night, sending guests on their way with gift bags of goodies--a perfect end to a splendid night.