Saint-Tropez not flashy enough for you?
Well, you're in luck.
This summer Gucci is taking over Loulou Ramatuelle, a sceney beach club favorite of the Côte d'Azur set, stamping their double G's on everything from the beach towels to the lounge pillows to the umbrellas and cabanas.
Guests can lounge around on the brand's signature stripes and indulge in a cocktails and menu curated by Giardino 25, Gucci's Florentine restaurant, while enjoying their view of the Mediterranean.
Oh, and of course there's also a Gucci pop-up shop, featuring a number of limited-edition Saint-Tropez pieces which you know logo lovers far and wide will be traveling to snap up.
[Photos via Gucci, @emilisindlev]
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