-Be wary when a cute surfer chats you up in line for Ditch Witch, if your beach tote isn't as stocked as this one is, you may be missing out on a great opportunity [Hamptons.com]
-Ron Perelman prepares for his Apollo in the Hamptons event this weekend by installing a new (and totally not OK with the East Hampton Village) gate [EastHamptonPatch]
-The introduction of Fairchild Baldwin, Jill Fairchild's newest handbag line [HamptonsMagazine]
-East Hampton's Author Night promises to be the most educational rager of the year, with over 100 authors in attendance [27east]
-A behind the scenes video of the Montauk Shellfish Company, which is where all those cute little oysters come from [CurbedHamptons]
[Jill Fairchild, James B Fairchild, Karen Baldwin via]