New Face of Lacoste
6. The French brand Lacoste gets former Brazilian tennis player Gustavo Kuerten to be the face of their new campaign. This French Open champion was estatic to be chosen as the face for the new "Unconventional Chic" ad campaign. This new series of advertisements looks to replace the former "Un Peu d'Air Sur Terre" (models jumping in mid air) photos that were used by Lacoste for the past 10 seasons. [Yahoo]
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