Slide 6
6. Sketchers faces $40 million settlement for false claims about "Shape-Ups." The lawsuit originated from complaints by costumers who did not notice a difference in their appearance by wearing these shoes. David Vladeck from the FTC made a pun saying,
"[The] message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."One question: What took so long? [NYMagazine] [Kim Kardashian via]
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